Annonces Jaunes

Subsidiary of Yellow Pages France, Annonces Jaunes is a classifieds web service. Very ambitious, the team believed in making a difference with its competitors with a natural language search engine and a rigorous real estate classifieds selection.

Between 2005 and 2010, this web service had multiple versions. I’ve been called in 2006 (after less than a year of existence) to solve some user experience problems of the first version.

One of the core usability issues was that ambitious natural language search engine I recommended to give up. Despite its theoretical interest, it was actually a so non-standard feature for searching real estate classifieds. Annonces Jaunes kept it for a few years but they ultimately let it down.

My deliverables: story-board; final photoshop mockup
Graphic Designer: Anne Bellenger